How is your Brand Image?

anything-less-than-your-best-LombardiMany people are enamored with celebrities. When you are in the grocery store cashier line you see celebrity faces spread across the tabloids and magazines; you see their antics on the blogosphere, Facebook, and Twitter. Everyone has his own particular interest or favorite celebrity. A friend of mine doesn’t care that much about pop culture. When I mentioned the word “Kimye,” the blended word associated with Kim Kardashian and Kanye West, he asked, “Who is that?” He is more concerned about his own image and his own pursuit of success, rather than the image of paparazzi favorites.

Are you concerned about your personal brand image? If you have been unemployed or underemployed in the past few years, you have been concerned about how you present yourself on your resume, during your interview and while networking. You should be concerned. You need to know how to present yourself in the best possible way.

A few years ago I was attending a workshop for job seekers about how to network to find their next job. Sitting at a table chatting with the woman next to me, I offered her my “personal brand” card and asked for hers. She stammered, “I don’t have a card!” What if she had been at an event with recruiters or hiring managers? How impressive that would have been to hand them a personal brand card! She had to write her contact information on a scrap of paper for me.

Businesses need to also be concerned with their image. When people have a need, they shop for the best business to meet that need. Is your online and print image the best that it can be? This goes for big business, small business, and even the freelance entrepreneur with a website! I know that if I look at a business website and it has misinformation or lacks polish, I’m not impressed. If they lack the care and concern for their market image, how much care will they have for the customer?

I was looking at the website of another woman I had met who advertised herself as a business marketing consultant. On her testimonial page, a quote by a client stated: “She is professional and contentious.” Really? I don’t want to do business with someone who is contentious or argumentative! She can’t be very detail-oriented if her website has such a grammatical error.

If you want to put your “best self” forwards, whether you are an individual or a business, it may be time to have someone help “proof you” in order to “improve you.” Don’t settle for anything less than your best. Vince Lombardi, the well-known former head coach of the Green Bay Packers, said it this way:

“If you’ll not settle for anything less than your best, you will be amazed at what you can accomplish with your lives.”

These words still ring true years later. If you’d like to read more about this number one coach and his timeless values, check out his book: What it Takes to be Number One

And come back for more insights on my new blog!


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